Today, the Inside Adsense blog has announced the introduction of Adsense Video Units. Apparently Adsense has partnered with YouTube (both are Google companies) to develop a video player that you can embed in your website that displays relevant ads and video content. To get started you need to go to your Adsense account, click Adsense setup, and click the video ads link. You then be taken to the YouTube website where you will your YouTube account to your Adsense account. Unfortunately, I don’t think that this is up and running yet, because I do not see the link in my Adsense account.

According to Inside Adsense:

We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.

Also, the FAQ’s state that there is a limit of one Adsense video unit per page.