I continue on with my journey as an SBI! owner. The day before yesterday was day 2 of the Action Guide for me.

Day 2 involves brainstorming. The ultimate result is a single Site Concept that will be the basis of your Site Build It! business. Nerve wracking stuff.

Days 2 and 3 of the Site Build It! process are probably the most important ones. The Action Guide states this out right and tells you that these two days could take days, weeks, or even longer.

Brainstorming for a site idea is nothing new to experienced internet marketers. But finding an idea that you are passionate about, that you can create a whole site about, and that has the potential for monetization is no easy chore. At this point the Site Build It! process is not that different from what you could do on your own.

You write down everything and anything that comes to mind that you are interested in. Then you evaluate your extensive list for demand using free keyword tools. After all, if no one is searching for it, then it is unlikely you will get any traffic.

The Action Guide recommends that you narrow it down to three ideas. And then things heat up. You see, Site Build It! has this awesome Brainstorm It! tool included in the package. This tool draws on data from the full price Wordtracker keyword tool, and other sources. You plug your site concept into this and you get numbers and data for demand, supply, and profitablilty. Wow!

You could probably do this type of analysis on your own, for free. In fact, the Affiliate Masters Course, tells you exactly how to do it. But the time saved is huge!

One caveat is that there are only 25 of this type of search included with the SBI! package. You can buy additional searches relatively inexpensively - the best deal is to buy a set of 500 searches for something like twenty bucks. But honestly, you probably won’t need more than the 25 that are included, at least initially.

Anyhow, you use Brainstorm It! with each potential site concept to come up with a list of related keywords. You spend a lot of time here pruning your list so only the highly related ones remain. And you evaluate your site concepts based on the data you get. Is your choice too broad, too narrow? It is here that you will have the data to help you make that decision.

Then SBI! has a Niche Choose It! tool that will help you decide amongst your three site concepts. At any time during this process on Day 2 you can scrap a potential site concept and start over. This is the time to explore, evaluate, analyze, over and over again. In actuality, you can go all the way to day 5 (when you register your domain) and still backtrack and change your mind. This is why days 2 and 3 will take a lot of time. You want to be sure of your site concept before you register your domain.

So, I finished day 2 in one day. But really, I spent a lot of hours on it. I already had some ideas going into the brainstorming session. And now I have a site concept. I am a bit nervous about my choice, because I know I have a lot of competition in this niche. But rather than tackle it on my own, I am happy to have SBI! to support me along the way.

So onward to day 3 of the SBI! Action Guide.